Why is urbanisation so desired by so many people in India? How is this desire made, translated and why does it take the form it does? Such big questions of course have complex answers. One of the aspects that we know little about is the role played by the news media.
With this in mind it was with great pleasure that I spoke with Sahana Udupa for New Books in South Asian Studies a few days back about her amazing new book Making News in Global India: Media, Publics, Politics. A bi-lingual journalist turned anthropologist, she trained her ethnographic eye on the private news cultures of Bangalore, exploring, among other things, the ways a certain type of urban aspiration has come to characterise some news outlets and how they have come to shape urban transformation.
There’s much more to the book than questions of desire, and you can listen to the whole interview here and here:
The book was also a real inspiration for a new project I’ve been working on with Swetha Rao Dhananka – whom I met at the Indian Institute of Human Settlements – and who does fascinating work on both Bangalore’s slums and its peri-urban development.
Our research project – Urbanisation Advertised – analyses how the urban future is made (grand sounding, I know!). Using Karnataka’s 2016 Global Investors Meet as our point of departure, we’re looking into how advertising Karnataka for development places this particularly ‘business friendly’ state on an increasingly narrow yet endlessly promise-laden urban trajectory. Aside from participant observation at the investors meet (which was a lot of fun as most people thought of me as an investor) we’re undertaking a content analysis of promotional material and legal and policy documents. We hope we’ll be able to uncover the role advertising plays in facilitating the type of speculative urbanisation which India and other countries are currently experiencing.
(As an anthropologist) I’m drawn towards thinking about the material produced for Global Investors Meets as cultural artifacts — about what sort of messages they convey about cultures of desire, aspiration and urbanisation. We’re not quite sure where we’ll end up with all this material, but there’s certainly still a lot more we all need to understand about how the news media, promotional materials and other images and materials shape India’s urban transformation!